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ROYAL ASCOT 50-DAY STYLE COUNTDOWN

12 June 14

  1. - Loving Florence Brudenell Bruce in this sassy but modern outfit at Royal Ascot last year – tres chic!

ROYAL ASCOT 50-DAY STYLE COUNTDOWN

10 June 14

  1. - We are excited and with just one week to go until the start of Royal Ascot 2014 we couldn’t resist another classic image of Princess Haya in 2012. Clashing colours, big hat and a pretty awesome smile.
Princess Haya at Royal Ascot in 2012

ROYAL ASCOT 50-DAY STYLE COUNTDOWN

12 May 14

  1. Vintage Queen. How glam does Her Majesty look in this beautiful lace outfit from Royal Ascot many moons ago. Love the nipped in waste and box jacket, and bold corsage. It’s almost SJP! We love it.
The Queen at Royal Ascot

ROYAL ASCOT 50-DAY STYLE COUNTDOWN

28 May 14

#20! Only 20 days to go! Take inspiration from this creamy outfit, which is smart but soft, all the focus is on the hat yet it doesn’t scream for attention…but gets it because it is gorgeous.

ROYAL ASCOT 50-DAY STYLE COUNTDOWN

29 May 14

  1. pole position. Jenson Button and his girlfriend Jessica Michibata look gorgeous. This simple red dress and striking white headpiece is classy. And Jenson as your accessory…yes please!
Jenson and Jessica smoking hot at Royal Ascot

ROYAL ASCOT 50-DAY STYLE COUNTDOWN

24 May 14

  1. the Royal Ascot veil. This shocking yellow veil looks stunning. It’s not often we get chance to wear a beautiful and playful veil, so take the opportunity this year.

ROYAL ASCOT 50-DAY STYLE COUNTDOWN

22 May 14

  1. Vintage Royal Ascot. Old-school glamour. A perfectly tailored skirt-suit with beautiful embroidery, pearls, chic hat, lovely hair in a chignon, and simply stole and gloves. What’s not to like?!

ROYAL ASCOT 50-DAY STYLE COUNTDOWN

20 May 14

  1. is Pippa Middleton. Pippa looking peachy at Royal Ascot in 2013. A very pretty dress, with a simple headpiece and minimal accessories. Perfect in the sun.
Royal Ascot fun for Pippa Middleton

ROYAL ASCOT 50-DAY STYLE COUNTDOWN

18 May 14

  1. The Queen in spots. Another great Royal Ascot outfit from The Queen. This time from 1990 in this fabulous royal blue spotted skirt-suit
The Queen in stunning spots at Royal Ascot in 1990

ROYAL ASCOT 50-DAY STYLE COUNTDOWN

16 May 14

Number 32 in our countdown to Royal Ascot goes to Brix Smith Start. What a stunning patterned dress, perfectly finished with nude heels and a simple, but stylish hat. And the dress is from ASOS, yet again showing you don’t have to spend a fortune to look fabulous!

Brix Smith Start at Royal Ascot

ROYAL ASCOT 50 DAY STYLE COUNTDOWN

15 May 14

Floating in at number 33 is Lisa Snowdon at Royal Ascot. A masterclass in colour matching, soft and pretty, a beautiful dress, and killer ring.

Lisa Snowden at Royal Ascot

ROYAL ASCOT 50-DAY STYLE COUNTDOWN

14 May 14

Powering in at #34 is Princess Grace of Monaco. Grace Kelly was a beautiful women and a style icon. Arriving here at Royal Ascot in 1966 she looks timeless. Timely because poor old Nicole Kidman has today been mauled about her new film, Grace Of Monaco. And Nicole, seriously, what have you done to your face? Stop it!

Princess Grace of Monaco at Royal Ascot in 1966

ROYAL ASCOT 50-DAY STYLE COUNTDOWN

13 May 14

The fabulous Pixie Lott comes in at number 35, looking delicious in Dolce Gabbana. Such a good floral print, with the perfect matching hat. Fun and fashionable, but still smart.

Pixie Lott at Royal Ascot in 2013

ROYAL ASCOT 50-DAY STYLE COUNTDOWN

11 May 14

Number 37 is Royal Ascot pretty in pink. A gorgeous outfit of pretty pinks in different tones and textures. Kept clean with simple make-up and minimal accessories. Summertime perfection.

Royal Ascot pretty in pink

ROYAL ASCOT 50-DAY STYLE COUNTDOWN

10 May 14

In at number 38 is Olivia Inge looking scrumptious at Royal Ascot. Simple lines on the dress allow for all the attention on the fabulous headpiece.

Olivia Inge at Royal Ascot

ROYAL ASCOT 50-DAY STYLE COUNTDOWN

09 May 14

Number 39 are Royal Ascot classic curves. This is so smart. It helps that she clearly has a gorgeous bottom (don’t we all?!!!). Don’t shy away from black at Royal Ascot as with a slice of colour it can look super-stylish. And matches all male accessories very well.

Amazing couple at Royal Ascot

ROYAL ASCOT 50-DAY STYLE COUNTDOWN

08 May 14

Number 40 the classic Dame Helen Mirren. Strong, simple, stylish. Of course!

Dame Helen Mirren looking amazing at Royal Ascot

ROYAL ASCOT 50-DAY STYLE COUNTDOWN

07 May 14

Number 41 is all about the hat at Royal Ascot. Wow, what a great hat. The best way to make the most of your hat or headpiece is to keep your outfit simple and classic like this, so all eyes are on your head.

Royal Ascot classic style

ROYAL ASCOT 50-DAY STYLE COUNTDOWN

06 May 14

Royal Ascot number 42 is Katherine Jenkins at Royal Ascot. Over the last few years Jenkins has strutted her stuff in some serious Ascot outfits. This is probably our favourite, a colour block of bold orange with an amazing Philip Treacy hat.

Royal Ascot orange from Katherine Jenkins

ROYAL ASCOT 50-DAY STYLE COUNTDOWN

05 May 14

Number 43 is Princess Diana at Royal Ascot (again). We think this outfit is amazing. Diana looks so elegant and timeless that you could wear this in June 2014 and be one of the best dressed. Such a flattering and cool dress.

Princess Diana at Royal Ascot

ROYAL ASCOT 50-DAY STYLE COUNTDOWN

04 May 14

Number 44 is Princess Haya. Married to the man Tatler recently crowned the most powerful man in racing (Sheikh Mohammed, Ruler of Dubai) The Princess’s powerful fashion choices always ensure she stands out. Certainly not afraid to be cutting-edge, she’s a passionate horsewoman and clearly loves her fashion too.

Royal Ascot style from Princess Haya

ROYAL ASCOT 50-DAY STYLE COUNTDOWN

03 May 14

  1. Sophie Countess of Wessex. Hugely respected in fashion circles, this beautiful dove-grey Royal Ascot outfit from a few years ago is beautiful. Although the colour is soft the hat is big and bold and the curls on the hat give it an interesting edge. Perfect.

ROYAL ASCOT 50-DAY STYLE COUNTDOWN

02 May 14

Number 46 is Hot Holly at Royal Ascot. Holly Valance manages to look polished and cool. It’s not easy to do that wearing what is essentially a shirt-dress, but the super smart hat, Chanel bag and sunnies pull the whole look together. Bold.

Holly valance at Royal Ascot

ROYAL ASCOT 50-DAY STYLE COUNTDOWN

01 May 14

In at number 47 is Joan Collins in 2012.
You can take the girl out of Dynasty but…we still love this. The hat is fabulous, the shoulders are show-off, the colours are beautiful. It’s very Joan. We love Joan, because Joan loves glamour and good-times. Very Royal Ascot.

Joan Collins at Royal Ascot

ROYAL ASCOT 50-DAY STYLE COUNTDOWN

01 May 14

Number 48 is Cool Diana.
Princess Diana at Royal Ascot rocks. This outfit rocks. Great clashing colours pulled together, perfectly accessorised, and it looks so modern even though it’s now about 20-years ago. Fergie looks good too!

ROYAL ASCOT 50-DAY STYLE COUNTDOWN

29 April 14

Number 49 – Naughty 1982. Royal Ascot 1982 and could Jerry Hall and Marie Helvin look any more chic and naughty? With their matching monochrome and pearl necklaces it’s a timeless image confirming you can’t go wrong with black and white.

Royal Ascot 1982 - Jerry Hall and Marie Helvin

ROYAL ASCOT 50-DAY STYLE COUNTDOWN

28 April 14

Number 50: The Queen’s winning style at Royal Ascot

We simply have to kick-off our 50-day style countdown to Royal Ascot with The Queen. After all, it is her five-day racing party. Always bold wearing stunning colours, softened with the beautiful details of her hats and jewellery. Here is The Queen celebrating her horse Estimate’s win in last year’s Royal Ascot Gold Cup.

The Queen at Royal Ascot in 2013